SNBET's Top Sportsbooks 
18+ www.stodlinjen.se Play Responsibly
Top Sweden Betting sites & Online Sportsbooks 2026
At SNBET.se, we prioritise delivering honest and insightful reviews of licensed Swedish sportsbooks, and are focused on highlighting the best experience for sports bettors. While many operators prioritise casino games, and other online gambling reviewers promote new (and inferior) sportsbook brands, our rankings only highlight the brands with the best sportsbook platforms. They are intuitive, quick, feature-rich, and offer solid odds value, with broad sport and market coverage.
Our rankings are built around three main criteria: About 85% weighting is our opinion on the quality of the betting platform & experience itself. About 10% weighting comes from the array of supported payment methods. More choice is better, but many may be satisfied by the ubiquitous methods like Trustly. The last 5% weighting for our ranking comes from our assessment of new player offers.
With years of expertise in reviewing sports betting brands, we provide impartial rankings, driven solely by the quality of the product, not based on our rates of remuneration. In fact, several of our reviews of popular Swedish brands are not particularly positive. In other words, we eschew higher potential revenue in favour of an honest approach, to ensure you find the best betting operators for your preferences. Lastly, via our index, we also highlight some highly visible international brands that do not serve Sweden, if you were curious.
#1 Sweden Betting Site: bet365
bet365 has over 90 million customers around the world, as it operates in just about every locally regulated national and sub-national jurisdiction of consequence, including Sweden of course. Why so many customers? They have the best sportsbook product. Their long-time CEO knew from way back that sports betting would move more and more toward to your mobile. So they built their own bespoke tech stack with this in mind since before 3G mobile networks were a thing. Now, bet365 has the quickest, most intuitive betting platform on all devices, which works more smoothly than anything we've reviewed. Your bet gets accepted in an instant and they have the best versions of all the features that bettors want.
bet365's live, in-play betting is unsurpassed. Their cashout feature is more customizable and is available on more bets than any other bookie. Their Bet Builder, which creates same-game combination bets, works across all the main leagues and competitions that Swedes love the most, not just top football leagues. Plus, with their scale as a top provider in markets around the world, bet365 has full and robust coverage of essentially every sport that matters around the globe and you can live stream lots of events. If you're looking for your first ever sportsbook account, you can't start with a better option than bet365. If you visit another sportsbook review site and bet365 isn't at or near the top of their ranking, you know that reviewer is not being honest, a phenomenon we discuss on our homepage.
#2 Sweden Betting Site: Betsson
Betsson.com is the namesake brand for the last, great name in Swedish sports betting. Started in 1963, Betsson AB remains headquartered in Stockholm, with its shares traded on the Stockholm Nasdaq. With their brand new sportsbook platform that was built in-house, Betsson offers an incredible sports betting and gaming platform that is essentially as good as just about anything you can find in the Swedish market. It's got a robust feature set, has a wonderful design, offers excellent odds value and live streaming of many events. With a great product and a full suite of payment methods, Betsson truly belongs in the top tier of available sports betting and gaming brands in Sweden. While they're our top Betsson AB brand for Sweden (edging things because of their offer), the story continues with sibling brands below: NordicBet and Betsafe.
#3 Sweden Betting Site: Unibet
Unibet is perhaps the best-known sportsbook brand in Sweden, thanks in part to their title sponsorship deal with both the Allsvenskan and Superettan. Founded by a Swede in the UK in 1997, up until recently, Unibet's parent company, Kindred Group, was based in Sweden and had its shares traded on the Stockholm Nasdaq exchange. Having recently been acquired by France's Groupe FDJ, Unibet remains one of the best sports betting options in Sweden's regulated market. They continue to use the excellent Kambi sportsbook platform, which they actually developed and spun out to be its own company. In our opinion, Unibet has the best version of this now very popular sportsbook platform. With solid odds, robust features, live streaming of matches and complete event coverage, Unibet is an excellent option for anyone that is new to sports betting and is looking for a first or second betting account.
#4 Sweden Betting Site: 10bet
With a unique look that we really enjoy, 10bet could be a surprise to some, being ranked this high on our list. However, the reality is that when we go through all the things that make a top sportsbook option for Swedes, 10bet ticks nearly all the boxes. As an operator, they've been around for a long time, since 2003 and are also regulated for play in the UK and Ireland, so they remain a highly reputable brand. On an excellent sportsbook platform, 10bet Sweden customers get a wonderful product that is quick, feature rich and intuitive across devices. Several other platforms can boast about these things as well, but 10bet goes further by offering really competitive odds on top football leagues and the important North American sports that many Swedes love to bet upon. Furthermore, 10bet offers essentially every payment method that matters in Sweden. If you have a preferred payment method, especially beyond ubiquitous bank transfers, 10bet supports it. Overall, 10bet is truly a really complete and fun betting and gaming option for Sweden.
#5 Sweden Betting Site: NordicBet
NordicBet essentially gives you everything that Betsson.com gives you. You get the same incredible sportsbook and gaming platform for Sweden. The sportsbook product, casino and poker product is essentially the same, and you get access to the same wide array of payment methods. The only real difference comes in the new customer incentive offer and superficial colour differences. So if you've already got a Betsson.com account or you just really prefer blue as your backdrop as you play, NordicBet is certainly the next best option.
#6 Sweden Betting Site: Betsafe
Everything you read above for NordicBet, being just like Betsson.com, applies to Betsafe as well. It runs on the same betting and gaming platform, with the same odds, same banking methods, streaming and so on. Again, the only real difference is the new customer offer and the colour scheme, which is mainly under a black masthead. Between the three brands, you really can't go wrong, choosing one is really down your feeling on these small points of difference. The rest is the same.
#7 Sweden Betting Site: ComeOn
ComeOn used to be one of many betting brands that used the SBTech sportsbook platform. That platform as a B2B sportsbook provider is now no more, as the technology belongs to a betting brand that only serves North American regulated markets. ComeOn was left with a choice, move to another B2B tech provider, or develop your own sportsbook technology. They chose the latter, with solid results for the Sweden market. With a platform that has an abundance of football markets, that soccer aficionados will enjoy browsing for good value versus their particular opinions. While they of course offer betting across sports, football is where ComeOn shines brightest. The platform is super light and quick, really well-done. If football is your focus, ComeOn is certainly worth adding to your stable of online sportsbooks in Sweden.
#8 Sweden Betting Site: Bethard
Bethard is a really interesting option for our audience of interested sports bettors in Sweden. Like other brands, they used to be on the SBTech platform. They looked to provide better odds value on the events that Swedes liked most. With SBTech out of the market, they needed a new provider. In our opinion, they made a great decision in choosing to offer the new Betsson sportsbook platform to their players. Make no mistake, Bethard is not part of Betsson AB, they merely use their sportsbook platform through a B2B agreement. As part of this, you get access to all the same betting features, plus what are really competitive odds, which can differ and be even more competitive on certain events. While the Bethard platform does not have live streaming of events like the Betsson brands, and has a much more limited number of payment methods, hardcore sports bettors will recognise the important selling points that Bethard delivers - solid odds on a great platform.
#9 Sweden Betting Site: Casumo
Casumo is an interesting option for bettors in Sweden. At first, Casumo began as a fun and mobile-forward online casino brand, but they knew that sports betting was an important gaming vertical to add, to ensure they maintained the attention of their customers. Happily, several years ago now, they chose the premier sportsbook technology provider in Kambi as their betting platform. The Casumo integration of the Kambi sportsbook is about as good as we've seen. You get a really consistent, mobile-friendly interface no matter your device of choice. If you are coming to us without any betting brand accounts, and you would consider yourself a sports-first player, you have our recommendations above. However, if you want to be with a brand that has a really intuitive sportsbook that will complement a superior online and live casino, Casumo is a choice worth considering.
Are there any Swedish bookies that do not require BankID?
If you don't have BankID, or you have it but don't want to use it, and you want to know where you can bet on sports in Sweden without it, your one option is bet365. BankID works with online bank transfer services like Trustly. However, bet365 does not use bank transfer payment services in Sweden. bet365 accepts cards, Apple Pay, PayPal and paysafecard, so you'll need access to these methods in order to register and play, without BankID. (Correct available methods as of October 17, 2025. Check bet365 for up to date methods.)
Which well-known sportsbook brands do not serve Sweden?
Not every major online betting brand has chosen to register a license to serve bettors in Sweden. If you watch various European or North American sporting events, you may notice that certain brands have paid to advertise within the broadcast itself with computer-generated advertisement images, or with the actual host team, with physical signage at the venue. This can lead to questions over whether or not players based in Sweden can play at these highly visible betting brands. Below, we highlight several of the most visible sportsbook brands in the world, that are NOT available in Sweden, so you can quickly move on and find the best brands that do serve it.
Is 1XBet available in Sweden?
No, 1XBET does not serve Sweden and thankfully so. Depending on the platforms you use to watch certain international football matches, 1XBET may be visible to you as a brand, but they are not licensed for Sweden, and they do not accept players based in Sweden from their international jurisdiction. That's a good thing, because they are a brand with a poor reputation for failing to payout winnings.
Is Betano available in Sweden?
No, Betano does not serve Sweden. They are not licensed by the SGA. Although Betano is widely advertised across European football pitchside boards, including during UEFA Europa League matches, Betano's reach within Europe does not extend to the Swedish market. In Europe, Betano serves the UK, Germany and Portugal among others, and they also legally serve several jurisdictions within the Americas.
Is Betfred available in Sweden?
No, Betfred does not serve Sweden. The official betting partner of Manchester United serves the UK and Ireland only, not Sweden.
Is Betway available in Sweden?
No. Betway no longer serves Sweden. In late 2024, Betway exited the Swedish online betting and gaming market. You may no longer register or play at Betway from Sweden.
Is Bwin available in Sweden?
No, Bwin does not serve Sweden. Bwin, the widely advertised sports betting brand from gaming giant, Entain, which once graced the shirts of both Real Madrid and AC Milan, has exited the Swedish market.
Is DraftKings Sportsbook available in Sweden?
No, DraftKings Sportsbook does not serve Sweden. If you watch North American sporting broadcasts, you may have noticed the DraftKings Sportsbook brand, but it only serves locally regulated betting markets in the USA and Canada.
Is ESPN BET available in Sweden?
No, ESPN BET does not serve Sweden. ESPN BET only serves various US states that have regulated online betting. They do not serve Sweden or any other European markets.
Is FanDuel Sportsbook available in Sweden?
No, FanDuel Sportsbook does not serve Sweden. Ubiquitous within North American sporting venues and broadcasts, FanDuel Sportsbook is not available to sports bettors based in Sweden.
Is MarathonBet available in Sweden?
No, MarathonBet does not serve Sweden. As a brand that has sponsored several top football clubs, you might have wondered if they do. They are regulated for play in Spain, Denmark and Italy as well as an international site for markets that have not locally regulated, but they respect the Swedish regulations and do not serve customers in Sweden.
Is Stake.com available in Sweden?
No, Stake.com does not serve Sweden. A brand that is heavily advertised through team sponsorship deals, Stake.com does not have a license to serve Sweden, and they do not serve players based in Sweden from their international jurisdiction.