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ComeOn is indeed a licensed online sportsbook and casino in Sweden, and is among just six brands we recommend to sports bettors. It is the main online brand for Swedish gaming company, Cherry AB. From a sports betting perspective, ComeOn and all its sibling brands used to be on the once prolific SBTech sportsbook technology platform. However, SBTech ended its business-to-business operations when they merged with DraftKings, the US-based sports betting and gaming company. Rather than seek another B2B tech provider, ComeOn and their parent company invested to create their own, bespoke sportsbook platform, which is what we review here.
It has one important advantage over many sportsbook platforms employed in Sweden that we touch on just below: Full freedom on team-based combination bets. Read our full review of ComeOn Sweden, or navigate directly to your topic of choice with shortcuts to any of these topics: their sports betting bonus for new customers, available payment methods, event live streaming availability, early cashout & bet builder, odds value, the betting experience via desktop or mobile, their esports betting and other available gaming types.
18+ | New Sweden-based customers only | SEK 100 min. deposit, 12x turnover requirement, 1.80 min. odds | Valid for 60 days | T&Cs apply | stodlinjen.se | Spelpaus.se | Play responsibly
If you've bet online before and you like combination bets, you'll remember times when you added a bunch of potential outcomes to your bet slip, and it highlighted that at least one of your selections was not allowed. The sportsbook coupon viewed your selections as in conflict with each other, for one reason or another. This can happen if you are creating a combo wager where you want to bet on the same team in different competitions, like you want to bet Arsenal in the UCL and Arsenal in the EPL in combination.
Some companies see this as correlated and thus in conflict. The same can happen if trying to create a combination bet of outright markets. If you think a given club will win more than one trophy in a given season and you want to bet that combination, most sportsbooks prevent this. Some sportsbooks don't even allow outright winner combination bets within a single sport. They might allow for example the NHL winner to be bet in combination with the UCL winner, but they won't allow an EPL/UCL outright combo bet. In other words, most sportsbooks just don't allow a lot of freedom in this respect.
This is the brilliance of the ComeOn sportsbook platform: they allow full freedom to build combination bets within a sport and even allow wagers that use the same team across competitions, without conflict. So if you enjoy combination bets that are often in conflict at other betting sites, ComeOn allows you the freedom to bet the way that you want. If you play combo bets, ComeOn should be part of your stable of bookies. Furthermore, the maximum win in a given day at ComeOn is 1 million kronor. So there is plenty of room to employ a sizable combo bet.
ComeOn Sweden supports payments via Trustly bank transfers, Visa & Mastercard and debit cards, and PaysafeCard pre-paid PINs and vouchers. (Credit cards are now banned in Sweden toward gaming sites.)
No. PayPal is not available as a payment method at ComeOn from Sweden. We outline our recommended Sweden PayPal sportsbooks if you wish to pursue these brands.
In this context, ComeOn is not in the absolute top tier for those players that really prefer to play with larger stakes. Our #1 sportsbook is the king in that regard. However, ComeOn does accept significant action and their platform shows you the maximum stake they will accept for any given bet you have created. Given the freedom ComeOn allows with combination bets as discussed above, they are an important brand to consider for VIP-level players. See our top high limit sportsbooks for Sweden to learn more about how ComeOn fits in this respect.
No. ComeOn does not live stream video or audio of sporting events on its platform. Learn which betting sites in Sweden have live streaming of sporting events.
ComeOn uses a partially dynamic design, so it will mainly look to fill the width of most screens. However, if you use wider screens for your display, you will notice pipes on either side of the main content area. As you click into various leagues or the individual events, there is no perceptible lag - it's very fast. Popular sports exist as icons for quick navigation and the most popular sports populate the featured leagues and the quick links. Organisation of betting market groupings is very good within each match or game, so you can quickly find your preferred market, without having to scroll through a massive list. Of course, a search bar is available for direct navigation from every screen as you like. Overall, a very effective design.
Overall, ComeOn's mobile platform is what you want from a mobile betting site. It's quick and intuitive to use. As with the desktop version, everything is laid out in a way that makes sense. ComeOn for mobile feels and looks a lot like their desktop experience, which is helpful if you intend to move between platforms. The versions feel and look the same in terms of buttons and navigation. If you don't see your preferred sport, league or event in a quick manner, simply tap the magnifying glass icon at the top of any screen to search directly for what you want.
Depending on your sports of interest, ComeOn may offer odds value and margin that is competitive with other top sportsbooks in Sweden. However, as a gaming company that is mainly focused on Nordic markets, understand that the odds value can be less competitive on the leagues and sports that tend to been seen as more of a niche within these markets, including Sweden. For example, odds on Premier League or Allsvenskan matches will be in and around the values you can find at other top betting sites.
However, if you also like to bet on the NBA, NHL, NFL or other leagues and sports that tend not to be really popular within Sweden, you may notice that the available odds offer less value than the competition. For example, on a popular 2-way market at ComeOn for the NBA, you might see odds of 1.85/1.85, whereas most other top brands that we recommend would tend to be in the region of 1.90/1.90 or even slightly higher. So if you are very conscious of the odds value at your sportsbook, keep this in mind at ComeOn. If you stick to typical tastes for Sweden, you're in line. If you stray outside Swedish tastes more often than not, you'll get better value more consistently elsewhere.
Again, since ComeOn is really focused on Sweden and other Nordic markets, you can be confident that you will see excellent betting market availability on all the events that are most-watched here. However, since they do not serve a broad set of geographies, where sporting interest really varies, this means that the breadth of sports coverage is on the narrow side.
If you have become a fan of a sport that is outside the Swedish mainstream, be it cricket, rugby or anything that you already know is not really popular in Sweden, coverage at ComeOn may well be less robust than some of the brands that serve Sweden, and a broader audience, in more geographies, requiring more robust coverage. In other words, if your tastes are fairly typical for Sweden, ComeOn has a great offering of coverage. If your tastes are less common for Sweden, ComeOn may have less coverage than you'd like, so you may wish to look at our top sportsbooks for Sweden, which have this broader market exposure, and thus broader sports coverage.
ComeOn has a cash out feature that is available both live and pre-match, on many markets, for the most popular leagues. As with all features of this type, availability is variable and dynamic based on the situation at hand. It works for single bets and combination bets, but not for system bets. The Bet Builder at ComeOn is interesting in that it has betting market groupings, and it asks you various questions within these groupings that pertain to the potential events that might occur within a single sporting event. We find this to be a more intuitive way to offer a bet builder, using language to develop your betting ideas within a single event. This is especially good for new players that might not have otherwise understood what the market itself means, if it was merely displayed with the market name. A nice design for those that like to build "Same Game" combination wagers.
ComeOn does not provide a lot of esports event coverage. Whether you are looking for coverage that complements your more typical sports betting preferences, or you are looking for a hardcore esports betting site from Sweden, ComeOn really just will not suit your needs in this way. If esports will be a big part of your gaming, we do outline our top Sweden esports betting sites. While ComeOn are a solid sports betting option that we recommend, we have to be honest about their esports coverage, which is not up to par with top providers that we call out.
Like all our recommended sportsbooks for Sweden, ComeOn also offers online and live dealer casino games. On the live dealer side, the array of games is immense. From gameshows to a seemingly unending list of variations of your favourite casino games, ComeOn has an incredible offering in this way. If you enjoy games rooted in Random Number Generation, like jackpots, slots or RNG-based table games, ComeOn has many of the most popular titles from Play'n GO and Megaways.
Games are nicely organised and grouped with buttons at the top of your display that let you browse more easily by game type. We can't imagine a casino enthusiast being disappointed by the ComeOn offering here. Furthermore, ComeOn offers completely free play of slots and RNG-based casino table games. So if you just want free fun, or you want to be able to try your games before you bet real money, you may do so. Just look for the "Play without real money" link over any given casino or slots game title. Visit the ComeOn Casino.
There are dozens of online sportsbooks and casinos in the regulated Sweden market. We don't recommend the vast majority of these brands, but ComeOn is one of the few that really make the grade for us, with a solid platform that serves Swedish tastes very well, as a brand focused on Nordic markets generally.
Most important for us, and distinct from most other sportsbooks in the market, they allow full freedom to create combination wagers as you see fit, without conflicts of correlation - especially when it comes to outright winner markets. Given this, ComeOn should truly be one of your betting accounts of choice in Sweden. It might not be your only account, or even your main account. But when there are times you identify value in the market and other bookies detect "conflicts," preventing you from placing your bet as desired, the ComeOn platform allows far more freedom. Taken all together, ComeOn is a solid sports betting option for Sweden and our 2nd ranked brand.
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